Professional headshot photo showing Avril Dickson style coach smiling. Style coach is wearing an animal print top and some gold jewellery under a wine coloured faux leather jacket.Hello, and thanks for taking the time to visit this page.

I’m Avril Dickson, a qualified Style Coach, and my passion is helping people to live their best lives by teaching them to use their personal style as the catalyst for change.

As we go through life, we are not always able to decide for ourselves how we dress day to day, or we need to become ‘uniform’ to fit in.  It is therefore easy for us to lose our sense of self and identity over time, which can lead to a crisis in confidence when it comes to our style, and the way we present ourselves to the world.

Having now reached my fiftieth year, I grew up in a time when we didn’t have the same access to disposable fashion as we do nowadays, and I had a limited budget.

It used to be the norm to keep your best things for ‘good’ and to wear any old stuff around the house.  We didn’t specifically buy entire outfits, but instead bought individual items as and when they were needed.  This did not lead to an exciting and coordinated wardrobe.

We tend to develop habits through our learned experience, and this often influences our relationship with clothes and our self-image over time, without us really knowing how or where to start to change things.  However, I can still remember what I was wearing at key stages and events in my life and how the clothes made me feel.

I consider myself lucky to be where I am today because I have not always felt completely confident in my appearance.  Having a cleft lip and palate I often struggled with looking and feeling different when I was younger, but I still really enjoyed fashion, so my clothes and accessories became a key part of my self-expression, with shoes and nail colours being my favourite purchases.  On reflection I think perhaps they were the safe way for me to express my personality and make a statement because they would deflect attention away from the areas I was self-conscious about.

As a natural introvert, I don’t enjoy being the centre of attention, but at the same time I don’t want to feel invisible, so I now understand how to use my personal style to blend in or stand out when I choose to.

My style lets me be me.

It was this understanding of the need to look and feel authentic which led me to train as a Style Coach and now I would love to be able to work with you and start you off on your own personal journey of style discovery.

Find out more about my Personal Style and Image Services here

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button for the IASC (International Association of Style Coaches) of which Avril is a member.
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