This is the new Pantone colour of the year for 2014 and therefore one we’ll be seeing quite a bit of in all things from fashion to home décor.
Why not get ahead of the game with a bit of savvy sale shopping? Look out for clothing and accessories that you can buy now and which will take you through the seasons ahead.
Here are just a few ideas to get you started:
This dress by Phase Eight is on sale for just £49 and could be the elegant basis of your spring/summer wedding outfit, or for ladies day at the races.
A nice little cover-up is always a useful thing to have in your wardrobe such as this one from Boden.
But perhaps purple shades are not in your palate of wow colours? In that case why not look out for some accessories which will still allow you follow the trend but in a way that works for your personal style.
These shoe-boots available from Simply Be would look great with either jeans or with opaque tights and a casual tunic or dress.
Or why not prepare for April showers with this cheerful umbrella from Per Una which will brighten up any dull day and help you stand out from the crowd.