I have just been browsing the latest Sahara London brochure which landed through the door.
I love to be able to sit down with a coffee and an exciting new catalogue. Right from a young age, when (pre-internet) catalogue shopping was all the rage, this has been something I’ve enjoyed. It’s a much more tactile and relaxing way to shop than online.
I soon begin to imagine who amongst my family, friends, and clients I can visualise in the clothes.
The Sahara range offers us grown up, relaxed chic, and as well as their own brand, they also stock some top European labels which we don’t often get to see on the High Street.
I can see the long-line jacquard jacket as the basis of an ideal outfit for ladies day or for mother of the bride: simply add a statement necklace, a shift dress and some nude or metallic heels.
Equally this jacket could work well with some smart straight leg or skinny jeans, some stylish brogues and a classic leather bag – keeping it classy but casual.
For the linen lovers who like to be dressed up without feeling trussed up, why not try the more unstructured look of the striped linen Nehru shirt? The sheen on this gives it its edge and it can easily be dressed up or down according to the occasion.
You’ll find Sahara online at https://saharalondon.com/ or on selected High Streets throughout the UK. We are fortunate in Edinburgh to have access to the only Scottish store, so why not pop in and browse for yourself?