My journey to personal style coach

Personal style coach

This post is inspired by a recent Instagram challenge.  The aim was to help me tell the story of my personal style coach business and for my potential new clients to learn more about me.  I thought that it would be a good idea for me to develop this theme and expand a little bit about what I do, and why I do it.

screenshot of Instagram feed

I’m aware that I haven’t always been clear enough about the services I offer.  And my elevator pitch was a bit sketchy to say the least. Until recently even if you had asked my close friends what it is that I do they would’nt have been 100% sure.  They might say I have a lifestyle business that has something to do with personal styling, but that’s about it.

Whilst I have a real passion for what I do, and get tremendous satisfaction from seeing the results my clients have achieved, I’m reluctant with marketing.  It often feels too much like ‘singing my own praises.’  This makes the introvert in me cringe a little. Initially, I was also trying to be all things to all people.  Therefore, I have now adjusted the way I deliver my services. Things have evolved through me developing a better understanding of my client’s needs and learning more about myself and the way I like to work.

I started out offering the full range of personal style options.  Stand-alone sessions on all the main themes of: body shape, colour analysis, wardrobe weed outs, personal shopping and confidence coaching.  Allowing people to pick and choose which ones to buy into.  However, I found that these one-off appointments were usually quite intense as we tried to cover a lot in the time we had.


How things have evolved

Now I deliver a more cohesive series of appointments. Still covering all the key areas, but the style and image coaching is spread over a few weeks or months. This means my clients benefit from ongoing support from me when they need it the most. It is great to feel inspired and motivated on the day of the session, but it is easy for things to slip in the early stages and be back to square one if you are not careful. Important and lasting changes rarely happen overnight.  For instance if you were wanting to get fit you wouldn’t expect to visit the gym once or have a single session with a personal trainer.  The same is true for you when you come to update your style and develop your personal image.  It is a process – a journey!

woman looking thoughtfully into an open wardrobe at the clothes

Our personal style is fundamental to who we are as individuals.  It. is not just something we should be updating for special events or to keep up with the latest trends. It’s about getting the day to day basics right and gaining a deeper understanding of what works for you.  This helps you to focus on the best bits of your wardrobe that bring you joy. It’s not all about glamour, unless that’s what you want and that’s your style personality. It is all about confidence. I’ve been on my own style journey, and guess what it never stops! Which is why I now work mainly with clients who are fully invested in the process of change.


My love of style

As a young girl I loved nothing more than browsing through catalogues.  I would mentally plan outfits for the people around me.    I also enjoyed my cardboard cut-out doll which came with various clothes that you could pin on with little tabs to change her look. Inevitably I would end up drawing and colouring in my own pieces to add to the wardrobe.

Even from this young age I had a clear sense that clothes were important to how we feel about ourselves, in the way we express our personality, and how we are perceived by others. In those days it was the norm to only buy new things when you needed them.  This meant clothes shopping was more about practicality rather than fashion. I observed that the women in my family and their friends often seemed to have anxiety about how they looked.  They didn’t have a great relationship with clothes and style. The main issues centred around not being the right size, not having the budget, or the justification, or the time.  And ultimately they would rarely feel good about themselves.


Living in a box

There is also the idea that people can be easily categorised and put into boxes.  Myths that only certain people can wear certain things, and people being surprised when you don’t conform to their mould. For instance, I was deemed to be a ‘quiet’ person, ‘shy.’  So some people were surprised I was interested in fashion. Someone once complimented me on my ‘trendy’ new boots and followed up with the comment “but you’re so quiet!” I instinctively knew this was an odd assumption to make, and it made me feel a little annoyed, but also intrigued.

woman trapped in a cardboard box

Although I’m not really a shy person, I was led to believe that I was.  In reality I am an introvert who has a tendency to be quiet and contemplative, particularly in groups.  And when I was younger I often felt self-conscious when I spoke out and everyone looked at me.


Turning point

As I reached adulthood, my confidence grew, and my love of style and fashion stayed with me. In my thirties I began to question where I was with my life.  Leading me to reflect on what I felt I had achieved so far, or not. My work life was not inspiring me, and I always felt like I never truly fitted in. My job was very much something I had ended up in, rather than me following a desired career path. This led me on a journey of self-development and ultimately to me training as a personal style coach. I knew I had found my passion, and everything fell into place!

When I finished my training I was still working full-time in my old job.  So despite having a few clients and a couple of events in the early stages, I didn’t really have the scope to fully grow my business. Fast forward a couple of years and I am now at the stage of re-launching and building on my earlier successes.


I would love it if you could follow me on Instagram for more style and image content: adstylecoach

Personal style coach

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